The tourism industry in Sabah has been urged to fully embrace the information and communications technology to reach out to consumers today.

KOTA KINABALU: Sabah will be holding its first-ever Digital Tourism Workshop this month to provide bigger opportunities for industry players to use modern technology.

The event from Jan 23 to 24 is organised by Sabah Tourism Board (STB) with E-Tourism Frontiers founder and chief executive officer Damien Cook as the key speaker.

“Cook has made presentations in international forums, including the World Information Summit in Tunis, the Global Experts Panel on E-Tourism, ITB (Internationale Tourismus-Börse) in Berlin as well as Pacific Asia Travel Association Tourism forums.

“E-Tourism Frontiers has worked with South African Tourism, Indonesia’s Ministry of Tourism, Athens and Rhodes Tourism (Greece) to name a few, and has partnered with TripAdvisor, Facebook, YouTube, Expedia and Google,” said STB in a statement.

State Tourism, Culture and Environment Minister Datuk Seri Masidi Manjun said the tourism industry here must fully embrace the information and communications technology to reach out to consumers today.

“The industry players can benefit from relevant training programmes to progress in digital marketing and build a strong branding for Sabah.

“This is why Sabah Tourism is organising this first-ever Digital Tourism Workshop which is open to industry players and business owners,” he added.

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